Last night at the H&M flagship store on Oxford Street, David Beckham revealed his bodywear line as the latest collaboration collection for H&M. Hundreds gathered around the store waiting for over 3 hours to get a glimps of the star and a signature on their new bodywear. The collection focuses on fit, function and comfort and is available in stores worldwide as of today.
After the store event the celebrations continued with a cocktail party at a pop up gentleman’s club created especially for the occasion. At the party guests from the likes of Emma Bunton, Bianca Jagger, to Dermot O’Leary and Rizzle Kicks were treated to a unique David Beckham experience and enjoyed live music by the James Trio from the famous Ronnie Scotts club as well as sets from celebrity DJ’s.
The Bodywear collection is structured around nine key pieces which will be developed seasonally with new materials and designs. Seems that this is the beginning of a long-term collaboration partnership for H&M and an easy answer to a perfect Valentines day gift, don’t you think girl’s?